I like to make things (mainly software).

I also like owning my own time, exploring ideas, and working on projects and products with friends.

I'm currently building Tonic, a software agency that doesn't suck. We work with growing "low tech" businesses to help them get a handle on their systems and do world class customer experience.

The professional version: I'm a product person with an engineering background, with a strong interest in design, marketing, interpersonal communication, strategy and company building.

I tend to play the translator role between the “Business" people and the "Tech" people. But my first love is building products.

I'm from Dublin, Ireland, and have been living abroad since 2015. I spent five years in Manila, where I co-founded First Circle, and I'm currently traveling Europe with my girlfriend Faith.

Interests

My main obsession is how we build web software. I believe that within the software engineering industry, the dominant culture and narrative has lost sight of the simplicity that made the web special, and trended toward over-engineering and highly-complex tools, frameworks, and workflows as the default.

I think a lot about how we can make building software more accessible — both to non-technical people, and junior developers/people who are new to the industry. Something else I think a lot about is how to solve software engineering's "diseconomies of scale" problem.

For my other interests, see my Atlas profile